Mevius
- Emphasizes quality and craftsmanship
- Focus on smooth, satisfying taste
- Sophisticated adult lifestyle association
- "The tobacco, evolved" (used in some markets)
- Premium tobacco brand - Positioned as JT's flagship cigarette brand in Japan and international markets
- Product range - Offers various product lines including:
- Traditional cigarettes (regular and menthol variants)
- Heat-not-burn tobacco products (for use with Ploom devices)
- Different tar and nicotine levels to suit consumer preferences
- Flavor varieties - Multiple options including original tobacco, menthol, and flavored variants
- Heat-not-burn capsules - Mevius-branded tobacco capsules are designed specifically for Ploom Tech and Ploom Tech EVO devices
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